Our proprietary transcription technology is the core of our Audio Data Cloud. It increases the quality and expands the quantity of a publisher’s audio ad inventory. That attention should result in premium advertising rates.Īt Sounder, we recently launched the Audio Data Cloud, an enterprise solution that can integrate with existing advertising technology platforms. Audio is an intimate medium, meaning audiences are active and engaged. For publishers, these solutions leave a lot of revenue potential on the table. Programmatic ads enable brands to reach niche audiences but rely on cookies, a soon-to-be internet artifact. Host-read ads offer brands high visibility but are difficult to scale. However, these solutions are about to undergo a data-powered transformation.Īudio Intelligence-the use of insights to accelerate the discovery, engagement, and monetization of audio content-is changing how publisher content and brand messaging intersect.īefore Audio Intelligence, brands could advertise on audio content in two ways: host-read and programmatic ads. Brands are eager to get their products in front of active audiences.ĭespite podcasting being around since 2004, audio advertising solutions in the market today don’t solve either group’s challenges. Publishers are eager to increase the value of their content. For both, there’s a common theme: audio advertising is broken. As the VP of Platform Monetization at Sounder, I interact with audio publishers looking to generate revenue from their content and brands looking to reach specific audiences.
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